Calculated Conversations: Going Viral with Strategy, Not Luck, with Tech Boy Deepak (335K+ Followers)

Kaggle Grandmaster Parul Pandey shares her journey from data analysis to Kaggle Grandmaster, discusses the ethics of machine learning, and advises aspiring data scientists to start with a clear project and learn the theory as they build.

As kids, we all dreamed of going viral on social media. For most, it remains just a dream. But what if the secret to going viral was not luck? Some blame it on luck, but I had the privilege of talking to Mr. Puram Deepak a.k.a. Tech Boy Deepak, a Microsoft Learn Student Ambassador and Ninja Entrepreneur, who has built a following of over 335K on Instagram and helped over 1 million students across India. He shared with me the real key to success. And it is not what most people think. We unpacked his rapid rise, creative process, and what it really takes to grow online today.

You have went from campus ambassador roles to Mr. Influencer 2023 and over 335K followers. What sparked your journey into tech content creation, and did you ever imagine it would scale this far?

My journey into content creation began long before I entered the tech space, it actually started back in 8th standard. From a young age, I was deeply curious about the digital world. I experimented with phones, launched YouTube channels focused on photography, and explored multiple creative interests like music, dance, and even badminton. Content creation was not just a hobby, it was a passion that evolved over the years. However, the turning point came during my engineering days, particularly in my third year. I became actively involved in various tech communities and started attending numerous tech events. That exposure opened doors, many tech community founders and peers began sharing…

Your audience size proves that you have mastered the art of blending tech, opportunities, and storytelling, so what is your creative process like when planning your content?

For me, content creation always starts with one question: What value am I giving my audience today? Whether it is tech news, career tips, or opportunities, I make sure every reel or post is useful to students and young professionals. That is the foundation of my creative process. I do not focus on flashy edits, I focus on clarity, relevance, and real impact. My goal is for viewers to remember the information, not just the presentation. Consistency is another key element. I have been showing up every day or every alternate day for over a year, and I genuinely believe that kind of discipline is what helps build a strong personal brand. What drives me the most is the feedback. I regularly hear…